This newly designed downtown banking center reflects Fifth Third’s new corporate brand and logo, and fronts Cincinnati’s public center — Fountain Square. A renovation of Fountain Square required relocation of the flagship branch for this major national bank. From the exterior, a full glass façade curves out onto Fountain Square, providing maximum visibility and inviting people inside. Welcoming colors and design draw customers into the space. The curved elements of the teller lines, seating area, and ceiling elements reflect the curve in the logo, and also soften the space.
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